Music videos are made for an audience’s entertainment, but there are many other purposes for making one. In modern music videos, they are purposely created to use as a marketing method. This is intended to promote an artist or song/album, and even to promote the record label. Although, the primary reason to why music videos are created, is to present a particular artist or bands’ talents and promote their unique image. This then captures the intended target audience, which attracts them to purchase the artist’s/ band’s music, not only now, but in the future too. Lady Gaga is a perfect example of expressing her image and personality into her videos. Creating a memorable visual for the song increases its chances to sell.
An effective music video also assists the artist to become very successful. For a music video to be successful, it needs to be eye-catching and also importantly needs to keep the audience’s attention. Eye-catching music videos don’t have to include the artists or bands dancing amazing routines, they could simply include animation. For example, videos with an interesting narrative (story), attracts the target audience and maintains their attention. A very good example of a successful music artist, promoted by a number of successful music videos was Michael Jackson. His short films not only included eye-catching, effective narratives, but also included amazing dance routines, which got the whole world talking about. From this, his music career was very successful, as he still holds the record of the World’s Best Selling Album (Thriller) of all time.
From this, music videos have a very important purpose in the music industry, as they carry success and profit along with them.
Michael Jackson - Thriller (Full music video)
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